You have a website up and running and helping you fulfil your dreams but have you got Google Analytics set up?
Bounce rate is a measure of when a user has landed on a page and then left the page. The lower the rate the better because it means you have content relevant to what the user is looking for. If you have a page selling lamps but your content is talking about Football then a user looking for Football content might land on your page, see it’s not about football, then leave meaning a higher bounce rate.
It’s good to have this kind of information because it allows you to gauge what a user is doing and make your content even more relevant.
The amount of detail and information that can be gained from Google Analytics is quite powerful.
If you need a hand installing the Google Analytics code or a sit down to talk through any bits then let me know.